The Insurance Regulatory and Development Authority of India (IRDAI) on April 02, 2026, notified regarding Compliance with Guidelines on Prevention and Regulation of Dark Patterns.
The Insurance Regulatory and Development Authority of India (IRDAI) recently highlighted the need for regulated entities offering insurance products on e-platform to comply with the Guidelines on Prevention and Regulation of Dark Patterns issued by the Central Consumer Protection Authority (CCPA) on November 30, 2023.
The move is in line with a broader regulatory push across the financial sector to curb deceptive digital practices. The Reserve Bank of India (RBI) has also flagged concerns around “dark patterns” — user interface designs that mislead or manipulate consumers into unintended actions.
While bringing attention to the Guidelines, IRDAI advised the concerned regulated entities to carry out a self-assessment on the status of compliance and submit a report within 15 days. Wherever non-compliance is found, an action plan with timelines for removing the dark patterns has to be submitted within one month.
