The Government of Jammu and Kashmir, Office of the Commissioner, Food & Drugs Administration (FDA J&K), on March 18, 2026, issued directions for broadcasting audio and video advertisements promoting food safety and healthy diets. The initiative is aimed at creating public awareness in the larger interest of public health across both urban and rural areas.
The circular requests the Joint Director, Information & Public Relations, to ensure that the advertisements are broadcast three times daily (morning, afternoon, and evening) on local satellite TV channels, radio FM stations, and railway stations with maximum audience reach. The broadcasting is to be carried out at DIPR-approved rates for a continuous period of 90 days starting from March 21, 2026.
Additionally, it mandates inclusion of a standard closing line in all audio broadcasts stating that the message is issued in public interest by the Office of the Commissioner, Food & Drugs Administration, J&K. Verified bills for the broadcasting services are required to be submitted to the department by June 25, 2026 for processing.
[Notification No. FADA-Acc/18/2021-05]
