The Government of Tripura, on October 09, 2026, notified the Tripura Advertisement (2nd Amendment) Policy, 2026, to amend the Tripura Advertisement Policy, 2021.
The following has been stated: -
•Tripura Advertisement Policy, 2021 is amended by substituting the Empowered Advertisement Committee with a newly constituted Sub-Committee of the Media Advisory Committee.
•The Sub-Committee is assigned to advise on media house enlistments, delisting, categorization, advertisement rates, and distribution.
•Categorization for Print, Electronic, and Web Media houses is updated from A-1, A, B, and C to Large, Medium, and Small categories, with special provisions added for Tabloids.
•Media outlets must meet specific criteria regarding duration, coverage, staffing, pages/episodes, and circulation or traffic to qualify for each category.
•Until the new categorization and advertisement distribution guidelines are finalized, existing arrangements under the 2021 Policy and its earlier amendment remain in effect.
The detailed notification is given in the document below.
[Notification No.: F.65(23)-ICA/Advt./2024]
